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PPC & Google Ads

Heat Pump Google Ads — High-Ticket Installation Quotes (Sweden)

Model-number and high-intent Google Ads for energy-efficient heat pump sales and installation — 49 quote leads in Sweden.

Case Study Overview

Model-number and high-intent Google Ads for energy-efficient heat pump sales and installation — 49 quote leads in Sweden.

The Challenge

Heat pumps are high AOV. Generic "green energy" traffic is expensive and soft. The client needed quote-ready buyers researching specific models and installation.

Strategy

Target model-number and installation-intent keywords, filter research traffic, and optimize for quote requests that sales can close.

Plan & Execution

1. Build model + brand keyword lists.
2. Installation and quote intent ad groups.
3. Negatives for DIY guides and wholesale-only queries.
4. Track quote form / call conversions.
5. Optimize bids to CPL on quotes.
6. Expand winning model themes.

Results & Impact

14,800 SEK spend (~$1,300) generated 49 high-intent quote leads — efficient acquisition for heat pump installation sales in Sweden.

Keywords & Search Themes

Primary PPC and SEO keyword themes targeted in this campaign.

heat pump Google Ads heat pump installation PPC energy efficient heat pumps Sweden high ticket home services ads

Dashboards & Results Proof

Real Google Ads dashboards, analytics, and performance screenshots from this project.

Heat pump installation Google Ads Sweden quote leads
Google Ads / PPC Dashboard

Heat pumps — 49 high-intent installation quote leads.

Client
Heat Pump Installer (Sweden)
Year
2024
Category
PPC & Google Ads
Services
Google Ads (PPC)
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Results

14,800 SEK

Spend

49

Quotes / Leads

Model-targeted

Intent

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