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PPC & Google Ads

Google Ads Manager Account — Telecom, Cleaning, Roofing, B2B & B2C PPC

Multi-year Google Ads Manager Account running Search, Call, Performance Max, Shopping, and Display across telecom, cleaning, roofing, B2B, and B2C service brands.

Case Study Overview

Multi-year Google Ads Manager Account running Search, Call, Performance Max, Shopping, and Display across telecom, cleaning, roofing, B2B, and B2C service brands.

The Challenge

A single MCC managing many verticals fails when every account uses the same lazy structure. Telecom call campaigns, emergency roofing, residential cleaning, and B2B lead gen each need different keyword intent, schedules, and CPA targets.

The challenge was consistent lead quality and transparent reporting across 10+ accounts — without letting one vertical’s waste inflate shared optimization habits.

Strategy

Operate the MCC as a performance portfolio: shared playbooks, vertical-specific campaigns.

Campaign types mastered: Search, Call-Only, Performance Max, Shopping, Display, YouTube.
Verticals: telecom & ISP, cleaning services, roofing contractors, towing / emergency services, energy, insurance live transfers, e-commerce, and mixed B2B/B2C service brands.

Core tactics: SKAG + controlled broad match, ruthless negatives, day-parting for call centers, and CPA / call-volume KPIs over vanity impressions.

Plan & Execution

1. Account audit per vertical — Goals, tracking, search terms, wasted spend.
2. Rebuild structure — Separate brand, high-intent, and competitor themes; call campaigns where talk time = revenue.
3. Tracking hygiene — Calls, forms, offline conversions where needed; GTM/GA4 alignment.
4. Creative & extensions — Location, call, sitelinks tailored to local services vs B2B.
5. Continuous optimization — Bid strategies, budgets, and shared negatives across similar accounts.
6. Executive reporting — MCC-level clicks, conversions, cost, and CPC with account drill-downs.

Results & Impact

Cumulative MCC performance demonstrates scale: ~19.1K clicks, 6.29K conversions, $47.1K ad spend, $2.47 avg. CPC across managed accounts. Documented portfolio view also shows ~6,110 phone-call leads and 15,600+ clicks historically — proof of sustained multi-industry Google Ads management, not a one-off campaign.

Keywords & Search Themes

Primary PPC and SEO keyword themes targeted in this campaign.

Google Ads manager account multi client PPC agency telecom Google Ads cleaning services PPC roofing Google Ads B2B Google Ads B2C lead gen ads Call Only campaigns Performance Max agency

Dashboards & Results Proof

Real Google Ads dashboards, analytics, and performance screenshots from this project.

HashmiDev Google Ads Manager Account MCC overview dashboard
Google Ads / PPC Dashboard

MCC overview — multi-industry clicks, conversions, and spend.

Google Ads portfolio management performance analytics
Analytics & Reporting

Portfolio case study dashboard — multi-year lead volume.

Client
HashmiDev Google Ads MCC
Year
2025
Category
PPC & Google Ads
Services
Digital Marketing Strategy Google Ads (PPC) Marketing Automation
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Results

19.1K

Clicks

6.29K

Conversions

$47.1K

Ad Spend

$2.47

Avg. CPC

6,110

Phone Leads (doc)

6,110+

Phone Leads

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