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PPC & Google Ads

Google Ads PPC for B2B Merchant POS & Credit Card Processing (USA)

USA Google Ads Search campaigns for merchant processors, POS terminals, and credit card processing — high-intent B2B phone leads and conversions at scalable CPC.

Case Study Overview

USA Google Ads Search campaigns for merchant processors, POS terminals, and credit card processing — high-intent B2B phone leads and conversions at scalable CPC.

The Challenge

U.S. merchant services and POS providers compete in one of the most expensive B2B verticals on Google Ads. Terms like merchant processors, credit card machine, and merchant account services attract tire-kickers, freelancers researching, and unqualified clicks that destroy ROAS.

The client needed decision-maker leads — business owners shopping for payment processing, Dejavoo / credit card terminals, and online merchant accounts — not informational traffic. Without tight keyword architecture, negative lists, and call-focused conversion tracking, budget would burn on low-intent searches.

Strategy

Position paid search as a high-intent acquisition engine for B2B merchant POS and credit card processing leads in the USA.

Channel mix: Google Ads Search (broad + phrase) with call tracking and conversion goals on phone calls + form leads.
Audience filter: Business-intent modifiers, geo USA, device bids favoring call-capable mobiles.
Structure: Isolate proven converters (e.g. merchant processors, online merchant account services) into tighter ad groups so winners get budget and losers get cut.

Creative angle: Emphasize trusted merchant services provider, fast setup, and POS / credit card machine expertise — not generic "get a free quote" spam.

Plan & Execution

1. Keyword research & intent mapping — Cluster merchant services, POS, credit card processing, and brand/model terms (e.g. Dejavoo credit card machine).
2. Campaign build — Search campaigns with match-type control; protect budget with negatives for jobs, DIY, and free-only queries.
3. Ad copy & assets — RSAs highlighting merchant account services, processors, and POS setup; call extensions enabled.
4. Conversion setup — Phone calls + form conversions; optimize to cost per conversion, not clicks.
5. Weekly optimization — Pause waste, scale keywords with 30%+ conv. rates, refine bids on merchant services credit card processing themes.
6. Reporting — Keyword-level CTR, CPC, calls, and cost/conversion dashboards for client transparency.

Results & Impact

Keyword-level performance proved the strategy: merchant processors delivered a 36.36% conversion rate; online merchant account services hit 42.86% with ~$23.40 cost per conversion. Phrase match on Dejavoo credit card machine drove an 18.92% CTR.

Across the reviewed keyword set: 177 clicks, 5,131 impressions, 3.45% CTR, $7.40 avg. CPC, $1,310.62 spend, 21 phone calls, and 14 conversions at $93.62 cost/conversion — a qualified B2B pipeline for merchant POS and payment processing in the USA.

Keywords & Search Themes

Primary PPC and SEO keyword themes targeted in this campaign.

merchant processors online merchant account services merchant services provider dejavoo credit card machine merchant services credit card processing credit card processing USA B2B POS Google Ads merchant account PPC payment processor leads

Dashboards & Results Proof

Real Google Ads dashboards, analytics, and performance screenshots from this project.

Google Ads keyword report for B2B merchant POS and credit card processing USA
Google Ads / PPC Dashboard

Keyword dashboard — merchant processors, POS machines, and merchant account services.

Client
B2B Merchant Services / POS Provider
Year
2024
Category
PPC & Google Ads
Services
Google Ads (PPC) Conversion Rate Optimization
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Results

177

Clicks

5,131

Impressions

3.45%

CTR

21

Phone Calls

14

Conversions

$93.62

Cost / Conv.

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