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Swedish Construction & Stone Services — Performance Max + Call Ads

Localized Swedish Google Ads for construction and stone services — Performance Max plus Call-Only campaigns with 1.33M SEK spend and 10,000+ conversions.

Case Study Overview

Localized Swedish Google Ads for construction and stone services — Performance Max plus Call-Only campaigns with 1.33M SEK spend and 10,000+ conversions.

The Challenge

A high-ticket Swedish construction and stone provider faced heavy local competition. They needed market dominance for stone and construction queries while filtering tire-kickers and driving immediate phone inquiries from mobile users.

Strategy

Combine Performance Max for scalable reach with Call-Only Ads for high-intent mobile callers. Localize all creative in Swedish. Use aggressive negative keyword lists to protect CPA on expensive construction terms.

Plan & Execution

1. Market & keyword research in Swedish construction / stone niches.
2. Launch Performance Max for coverage + asset groups.
3. Deploy Call-Only campaigns for mobile.
4. Build negative libraries for DIY and low-budget queries.
5. Optimize weekly toward verified calls and conversions.
6. Scale budgets on profitable geos and creatives.

Results & Impact

Campaigns drove 1.33 million SEK (~$123K USD) spend, 10,000+ conversions, 2,370 verified phone calls, and 235,000+ clicks — establishing paid search as a primary growth channel for high-ticket stone and construction services in Sweden.

Keywords & Search Themes

Primary PPC and SEO keyword themes targeted in this campaign.

construction Google Ads Sweden stone services PPC Performance Max Sweden Call Only Ads construction high ticket lead gen Sweden

Dashboards & Results Proof

Real Google Ads dashboards, analytics, and performance screenshots from this project.

Swedish construction and stone Google Ads Performance Max dashboard
Google Ads / PPC Dashboard

Construction / stone — Performance Max & call results (Sweden).

Swedish construction Google Ads analytics and conversions
Analytics & Reporting

Additional analytics — conversions and call volume.

Client
High-Ticket Construction / Stone Provider (Sweden)
Year
2024
Category
PPC & Google Ads
Services
Google Ads (PPC)
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Results

1.33M SEK

Spend

10,000+

Conversions

2,370

Phone Calls

235K+

Clicks

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