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PPC & Google Ads

Dental Clinic Google Ads — Emergency & Cosmetic Patient Leads (Sweden)

Geo-fenced Google Ads for emergency dental and cosmetic dentistry in Sweden — 182 appointment leads at ~212 SEK cost per lead.

Case Study Overview

Geo-fenced Google Ads for emergency dental and cosmetic dentistry in Sweden — 182 appointment leads at ~212 SEK cost per lead.

The Challenge

Dental PPC is competitive. The clinic needed profitable patient acquisition for emergency dental services and cosmetic dentistry without overpaying on broad medical terms.

Strategy

Geo-fence around the clinic, bid aggressively on emergency intent, and separate cosmetic themes. Optimize to booked appointments (high LTV) rather than clicks.

Plan & Execution

1. Radius targeting around clinic location.
2. Emergency keyword campaigns + ad schedules for urgent care.
3. Cosmetic dentistry ad groups with offer clarity.
4. Conversion tracking on appointment requests.
5. Negatives for jobs, students, and informational queries.
6. Scale winners while holding ~212 SEK CPL.

Results & Impact

With 38,600 SEK spend (~$3,600), the clinic booked 182 appointment leads at roughly 212 SEK (~$19) cost per lead — excellent unit economics for dental patient acquisition in Sweden.

Keywords & Search Themes

Primary PPC and SEO keyword themes targeted in this campaign.

emergency dentist Google Ads cosmetic dentistry PPC Sweden dental clinic lead generation geo fencing dental ads dentist appointment ads

Dashboards & Results Proof

Real Google Ads dashboards, analytics, and performance screenshots from this project.

Dental clinic Google Ads appointment leads Sweden
Google Ads / PPC Dashboard

Dental PPC — 182 appointments at ~212 SEK CPL.

Client
Dental Clinic (Sweden)
Year
2024
Category
PPC & Google Ads
Services
Local SEO Google Ads (PPC)
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Results

38,600 SEK

Spend

182

Appointments

~212 SEK

Cost Per Lead

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