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PPC & Google Ads

Cleaning Services Google Ads — Residential & Commercial Bookings (Sweden)

Volume Google Ads for residential and commercial cleaning contracts in Sweden — 75 confirmed bookings from paid search.

Case Study Overview

Volume Google Ads for residential and commercial cleaning contracts in Sweden — 75 confirmed bookings from paid search.

The Challenge

Cleaning leads are often low quality. The client needed confirmed bookings for home and commercial cleaning — not form spam — at a sustainable CPA.

Strategy

Split residential vs commercial intent, enforce negatives, and track confirmed bookings as the true conversion. Scale volume only after quality gates are stable.

Plan & Execution

1. Separate campaigns for home cleaning vs commercial contracts.
2. Keyword lists per service type (office, deep clean, recurring).
3. Landing messaging matched to intent.
4. Booking conversion tracking.
5. Weekly search-term pruning.
6. Budget shift to booking-producing geos.

Results & Impact

62,500 SEK spend (~$5,800) produced 75 confirmed bookings and 2,830 clicks — a reliable paid channel for cleaning contract acquisition in Sweden.

Keywords & Search Themes

Primary PPC and SEO keyword themes targeted in this campaign.

cleaning services Google Ads commercial cleaning PPC residential cleaning ads Sweden cleaning company lead generation

Dashboards & Results Proof

Real Google Ads dashboards, analytics, and performance screenshots from this project.

Cleaning services Google Ads bookings dashboard Sweden
Google Ads / PPC Dashboard

Cleaning services — 75 confirmed bookings from Google Ads.

Client
Cleaning Services Provider (Sweden)
Year
2024
Category
PPC & Google Ads
Services
Google Ads (PPC)
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Results

62,500 SEK

Spend

75

Bookings

2,830

Clicks

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