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PPC & Google Ads

Search Matrix Agency — Towing, Roofing, Cleaning & Energy PPC

Agency Google Ads for USA local services — towing, roofing contractors, cleaning, and energy providers with emergency-intent keyword strategy.

Case Study Overview

Agency Google Ads for USA local services — towing, roofing contractors, cleaning, and energy providers with emergency-intent keyword strategy.

The Challenge

Agency accounts must deliver high-urgency local leads (e.g. tow truck now) with location trust and controlled CPA across very different service verticals.

Strategy

Emergency-intent bidding, location extensions, and vertical-specific campaign playbooks for towing, roofing, cleaning, and energy — managed in a multi-client agency workflow.

Plan & Execution

1. Vertical templates for each service type.
2. High-urgency keyword sets + geo targeting.
3. Location extensions for local trust.
4. CPA targets per client.
5. Shared learnings across similar accounts.
6. Weekly reporting to agency stakeholders.

Results & Impact

Strengthened multi-account Google Ads management for Search Matrix’s client base — generating high-intent leads while optimizing cost-per-acquisition across emergency and home-service niches.

Keywords & Search Themes

Primary PPC and SEO keyword themes targeted in this campaign.

tow truck Google Ads roofing contractor PPC cleaning services ads USA energy provider Google Ads emergency services PPC local services agency ads

Dashboards & Results Proof

Real Google Ads dashboards, analytics, and performance screenshots from this project.

Search Matrix local services towing roofing Google Ads
Google Ads / PPC Dashboard

Search Matrix — multi-client local services PPC.

Client
Search Matrix (USA)
Year
2023
Category
PPC & Google Ads
Services
Local SEO Google Ads (PPC)
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Results

Towing / Roofing / Cleaning

Verticals

USA

Market

Emergency Intent

Focus

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