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PPC & Google Ads

E-commerce Google Ads — Shopping, Search, Display & YouTube

Full-funnel Google Ads for product brands (hair identifier spray, bedding, baby products) using Shopping, Search, Display, and YouTube.

Case Study Overview

Full-funnel Google Ads for product brands (hair identifier spray, bedding, baby products) using Shopping, Search, Display, and YouTube.

The Challenge

Product brands need both discovery and purchase intent coverage. Relying on Search alone misses visual shopping demand; Shopping alone misses high-intent typed queries.

Strategy

Full-funnel mix: Google Shopping for product visuals, Search for intent, Display for remarketing/awareness, YouTube for storytelling. Merchant Center feed health is the backbone.

Plan & Execution

1. Feed optimization in Google Merchant Center.
2. Shopping / Performance Max product campaigns.
3. Search for brand + non-brand purchase terms.
4. Display & YouTube for consideration.
5. Conversion tracking to sales / ROAS.
6. Creative and bid tests by product line.

Results & Impact

Campaigns increased product visibility and drove direct online sales across hair identifier spray, bed sheets & blankets, and baby product catalogs — proving multi-format e-commerce Google Ads execution.

Keywords & Search Themes

Primary PPC and SEO keyword themes targeted in this campaign.

Google Shopping ads e-commerce Google Ads Performance Max shopping YouTube ads products Google Merchant Center product PPC agency

Dashboards & Results Proof

Real Google Ads dashboards, analytics, and performance screenshots from this project.

E-commerce Google Shopping and Search ads dashboard
Google Ads / PPC Dashboard

E-commerce — Shopping and Search performance.

E-commerce Google Ads analytics reporting
Analytics & Reporting

Additional e-commerce campaign reporting.

Client
Product E-commerce Brands
Year
2024
Category
PPC & Google Ads
Services
Google Ads (PPC) Conversion Rate Optimization
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Results

Shopping + Search

Channels

Shopping + Search

Formats

Display + YouTube

Also Used

Product Sales

Goal

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