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Telecom & Insurance

Xfinity Internet & TV Google Ads for Authorized Reseller (USA)

Google Ads Search and Call campaigns for an authorized Xfinity reseller — internet, TV, and bundle packages driving phone inquiries across the USA.

Case Study Overview

Google Ads Search and Call campaigns for an authorized Xfinity reseller — internet, TV, and bundle packages driving phone inquiries across the USA.

The Challenge

Authorized Xfinity resellers compete with national brand search and price-shoppers. Prospects search for Xfinity internet plans, TV packages, and installation — but clicks after call-center hours or outside serviceable ZIPs waste spend.

Success metric is phone conversations about internet and TV service, not website traffic.

Strategy

Build a telecom lead-gen engine around Call + Search for Xfinity internet and TV.

Message pillars: authorized reseller trust, internet speed / TV packages, installation availability.
Geo + schedule: Run when agents can answer; focus serviceable markets.
Offer clarity: Bundle vs internet-only vs TV intent in ad groups to improve Quality Score and call relevance.

Plan & Execution

1. Keyword themes — Xfinity internet, Xfinity TV, internet and TV packages, installation near me variants allowed for reseller positioning.
2. Campaign "Xfinity-7 June" structure — Search with call focus; extensions for phone.
3. Ad copy — Authorized dealer language, package benefits, clear call CTA.
4. Day-parting & geo — Align with call center hours and coverage.
5. Optimize to calls — Bid and budget toward phone call volume and cost per call.
6. Creative testing — Internet vs TV vs bundle messaging.

Results & Impact

The Xfinity reseller campaign generated 725 clicks and 730 phone calls with ~22K impressions — nearly a 1:1 click-to-call relationship, ideal for telecom sales floors selling internet and TV services. Proof dashboards document cost/conversion focus for authorized reseller lead gen in the USA.

Keywords & Search Themes

Primary PPC and SEO keyword themes targeted in this campaign.

Xfinity internet Xfinity TV packages Xfinity authorized reseller internet and TV deals Xfinity installation high speed internet Xfinity Google Ads telecom USA Call Ads internet service

Dashboards & Results Proof

Real Google Ads dashboards, analytics, and performance screenshots from this project.

Xfinity authorized reseller Google Ads campaign phone call results
Google Ads / PPC Dashboard

Xfinity internet & TV campaign — 725 clicks and 730 phone calls.

Client
Xfinity Authorized Reseller (USA)
Year
2024
Category
Telecom & Insurance
Services
Local SEO Google Ads (PPC)
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Results

725

Clicks

730

Phone Calls

22K

Impressions

Internet + TV

Focus

Internet + TV

Services

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