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Telecom & Insurance

Verizon Internet & Fiber PPC — Search, Call Ads & SEO Keywords (USA)

Google Ads Search and Call campaigns for Verizon internet and fiber — FIOS keyword strategy, fiber installation intent, and high-volume phone lead generation.

Case Study Overview

Google Ads Search and Call campaigns for Verizon internet and fiber — FIOS keyword strategy, fiber installation intent, and high-volume phone lead generation.

The Challenge

Fiber and home-internet campaigns attract researchers ("what is fiber") and price hoppers. Revenue comes from high-intent searches: Verizon fiber internet, FIOS near me, fiber optic installation, and Verizon internet deals in coverable areas.

Without SEO-informed keyword planning and call tracking, spend drifts to low-intent queries and weak Quality Scores.

Strategy

Align PPC keyword architecture with how people search for Verizon internet and fiber (SEO keyword research → ad groups).

Layers: brand/fiber intent, installation intent, deals/plans intent, and selective conquest where policy allows.
Formats: Search + Call Ads; optimize for phone calls as primary conversion.
Geo control: Prefer fiber-serviceable footprints; suppress impossible geos.

Plan & Execution

1. SEO keyword research — Map FIOS, Verizon fiber, high speed internet Verizon, fiber optic internet, installation, and plan/deal variants.
2. Ad group build — One theme per intent cluster; tight RSAs.
3. Call assets — Extensions + call campaigns for mobile switchers.
4. Negatives — Jobs, DIY fiber guides, unsupported cities.
5. Bid & budget — Scale campaigns producing phone volume at target CPA.
6. Report — Multi-campaign clicks, cost, CPC, and phone calls.

Results & Impact

Multi-campaign overview shows 3.71K clicks, $11.1K spend, $3.00 avg. CPC, and 2.56K phone calls — strong call density for Verizon internet and fiber lead gen. Keyword themes rooted in SEO research kept ads aligned with real search demand for fiber and FIOS services.

Keywords & Search Themes

Primary PPC and SEO keyword themes targeted in this campaign.

Verizon fiber internet FIOS near me Verizon internet deals fiber optic internet installation high speed internet Verizon Verizon FIOS Google Ads fiber internet PPC Verizon call ads internet installation near me

Dashboards & Results Proof

Real Google Ads dashboards, analytics, and performance screenshots from this project.

Verizon fiber internet Google Ads overview with phone calls
Google Ads / PPC Dashboard

Verizon / fiber PPC — 3.71K clicks, $11.1K spend, 2.56K phone calls.

Client
Verizon Internet / Fiber Lead Gen (USA)
Year
2024
Category
Telecom & Insurance
Services
Search Engine Optimization (SEO) Google Ads (PPC)
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Results

3.71K

Clicks

$11.1K

Ad Spend

$3.00

Avg. CPC

2.56K

Phone Calls

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