Social Media Ads
WorkZen — Real Estate & Realtor Full-Funnel Marketing
As Digital Marketing Head at WorkZen — Google Ads, Meta Ads, email, and CRM automation for realtors generating homebuyer leads in competitive markets.
Case Study Overview
As Digital Marketing Head at WorkZen — Google Ads, Meta Ads, email, and CRM automation for realtors generating homebuyer leads in competitive markets.
The Challenge
Realtors need consistent homebuyer leads and local brand presence. One-off ads without nurture waste budget in competitive real estate markets.
Strategy
Full-funnel: Google Ads + Facebook/Instagram Ads for acquisition, email marketing for nurture, CRM automation for follow-up — led as Digital Marketing Head alongside Balitech.
Plan & Execution
1. Local visibility campaigns for realtor brands.
2. Google + Meta acquisition funnels.
3. Landing pages for buyer/seller leads.
4. Email sequences and CRM pipelines.
5. Weekly creative and audience tests.
6. Report pipeline quality to realtor clients.
2. Google + Meta acquisition funnels.
3. Landing pages for buyer/seller leads.
4. Email sequences and CRM pipelines.
5. Weekly creative and audience tests.
6. Report pipeline quality to realtor clients.
Results & Impact
Built repeatable realtor marketing systems that increased local visibility and quality homebuyer leads — combining paid media with automation instead of ads-only tactics.
Keywords & Search Themes
Primary PPC and SEO keyword themes targeted in this campaign.
realtor Google Ads
real estate Facebook ads
homebuyer lead generation
realtor marketing agency
real estate CRM automation
- Client
- WorkZen (with Balitech)
- Year
- 2024
- Category
- Social Media Ads
- Services
- Google Ads (PPC) Social Media Marketing Email Marketing Marketing Automation
Results
Marketing Head
Role
Google + Meta + Email
Channels
Realtor Leads
Focus